Through affiliate marketing, you can earn money by promoting products and brands you love. All you have to do is recommend products through your TikTok content using a unique affiliate link or promo code. For each purchase, you will receive a percentage of the profits from the sale.

There are many brands that have affiliate funding programs and are looking for the right content creators. But did you know that TikTok has its own advantages in this field? TikTok connects content creators directly with the brands and products they want to promote. 

Simply browse the platform's marketplace of over 10,000 products, request samples from brands, and recommend your favorite products in your videos. You don't need to create your own merchandise to sell anything on TikTok, you can just use affiliate links to earn profits. 

For example, if you're a #BookTok user and share a list of your favorite reads, it's easy to set up an affiliate link to purchase all your selected books through Amazon. Your followers will be able to click on the link and shop easily, and you will receive a percentage of the sales made through this link.

2- Enter into a partnership with a trusted brand

It is one of the ways to profit from TikTok, as sponsored content on TikTok is defined as content from which you get something of value. That's the goal, right? For example, a brand might pay you to make a TikTok video about how great their product is.

In 2022, the global value of influencer marketing reached US$16.4 billion, according to Statista — an amount that has more than doubled since 2019. Although Instagram continues to hold the top spot as the platform of choice for influencer brand partnerships, TikTok is playing Strong at the top.

But just because brands may offer you an opportunity doesn't mean you need to seize it. Even if the pay seems great, it might be a mistake to partner with companies whose views don't align with yours. The way you interact with your audience is unique to you. Here are some tips to start creating advertising content for companies and brands:

1. Only connect with brands that fit your content

For example, if your TikTok content is about veganism, and suddenly you start posting about your favorite burger restaurant. Not only is this confusing, it also makes it seem like you're lying to your followers. So, make sure that the content you're promoting aligns with your regular content.

2. Create a sponsored group for your TikTok account

A press kit is a promotional clip for yourself. It amplifies all the great things about you and gives brands good reasons to work with you. This collection includes contact information, photos, and notable accomplishments. Make them want to see what will happen when they hire you and how it will benefit them. Websites like  Templatelab offer  free promo templates.

3. Use the toggle for branded content

The content toggle is a feature in the TikTok Creator Marketplace that allows creators to indicate whether their video is a brand partnership or regular personal content. Branded content refers to sponsored or promotional content created by influencers in collaboration with brands.

People don't like being scammed, and it turns out apps don't either. TikTok created the Branded Content toggle to make sure users are transparent about whether or not this video is a promotion. If you're creating sponsored content, press the button or you risk having your video removed.

3- Providing paid content

TikTok's popularity lies in the fact that it is completely free for anyone, but the content creator may be skilled and popular enough to convince his followers to enter with him in the paid or "VIP" content experience. A small portion of your audience can pay a few extra dollars for exclusive monthly videos or a special podcast just for supporters, but that content is actually different from the free content.

Think about paid content like exclusive live chats, access to an exclusive Discord channel, a special monthly video series available only to subscribers or perhaps your TikTok channel can serve as a simple trial for a paid course. And don't forget to promote paid content over free content.

4- Invite friends to subscribe to TikTok

You can make money on TikTok without having a single video or even a single follower. All you have to do is proceed with the TikTok Rewards program. Copy your unique referral link from your profile, then share it with friends. If those friends join and start using TikTok, you'll get reward points that you can eventually redeem as money.

TikTok users can also earn TikTok Rewards by watching videos and participating in specific events listed on the Activity page on the app.

5- Use the Live Gifting feature

Live Gifting is one of TikTok's most useful features for content creators looking to monetize their content through live streaming. Most social media networks have a live streaming feature, but what makes TikTok unique is that it allows followers to show their appreciation by sending virtual gifts, which can be exchanged for money later.

Interacting with users in real time is great for building strong relationships with your followers, as audiences who have a strong relationship with the content creator tend to support them. Which means that starting a live broadcast can be a way to make a good income, especially if you have a large number of followers.

It should be kept in mind that this feature is only available to content creators who have registered with TikTok Creator Next. These “gifts” are then converted into “diamonds”, and once content creators have enough “diamonds”, they can exchange them for real, actual money.

6- Crowdfund projects to obtain financial support from fans

Crowdfunding is one of the most accessible ways to make money on TikTok. If you put a lot of time and effort into creating content for your fans⁠, some of them may want to support you in completing your content. Crowdfunding can take many forms, depending on the type of funding you are seeking. If you're looking for funding to start a specific project, you can mobilize your followers by setting a funding goal and hosting live fundraising events.

If you're looking to fund a specific project, here are the top two crowdfunding sites you can explore and encourage your followers to support you:

• Kickstarter, the most widely used and recognized crowdfunding platform on the web, gives you credibility with your fans.

• Indiegogo, which is great if you don't have a specific funding goal, offers a more flexible fundraising goal, allowing you to receive funds even after the deadline.

Tips to make money on TikTok

Do you want to increase your income on TikTok? Keep these tips in mind:

1- Create attractive content

TikTok users are more likely to engage with valuable content, and that means videos that teach them something new in a fun way. Of course, creating high-quality content doesn't mean you need to use fancy equipment. Instead, focus on knowing your audience's needs, and meeting those needs in an attractive way.

2- Constant presence

Sticking to a regular content publishing schedule will increase your chances of appearing on the For You Page (FYP) that users see when they open the app to recommend content to them. All of this, of course, is in addition to keeping your followers engaged and eager for more content.

3- Be real in your content

Do you know the old saying "be yourself"? This proverb is very important when it comes to TikTok. Followers today yearn for authenticity and not falsification or pretension. In other words, TikTok users appreciate creators who create content that is authentic, honest, and in keeping with their personality. So, don't imitate others or rehash what's trendy. Get it real on TikTok, and tons of fans will follow you.

4- Be transparent

TikTok users value transparency as much as they value authenticity, so you'll need to let them know when you post sponsored content. This is where you'll use the toggle for branded content. This handy button automatically adds a #Ad hashtag to your post, so your followers know when they're seeing an ad.